B1G1 TEAM

People behind B1G1

 Meet some of the team and board members of B1G1.

Masami Sato, Founder

Masami Sato was born in Japan yet her desire to expand her horizons took her on a journey of exploration travelling throughout the world.

Her way of travelling was about connecting with people to gain insights and understandings of different cultures, lifestyles and environment. In the past 16 years, she has lived in Canada, Guatemala, New Zealand, Australia and Singapore and travelled to more than 25 countries in 5 continents.

Though originally educated to become an architect in Japan, her career has followed her diverse talent and extensive interests having been a teacher, a translator, an entrepreneur and a natural food chef (and a farmer!). Since 2001, she has co-founded and run commercial enterprises aiming to transform the way businesses are operated today.

And by taking a completely new look at the power of connection and business giving, she founded B1G1 in 2007—to create a world that’s full of giving. B1G1 now works with more than 400 businesses in 14 countries and lists over 600 projects in 29 countries.

She is also an author of two books, ‘JOY - The gift of acceptance, trust and love’ and ‘ONE - Sharing the joy of giving’.

Paul Petrucceli, Vice President, B1G1 Giving

Paul Petruccelli recently retired as the Vice President and Chief Counsel of Kraft Foods in Asia Pacific.  A seasoned business lawyer, with 20 years of in-house experience at the world’s second-largest packaged food company, he is pragmatic and business-savvy and possesses broad exposure within the Asia Pacific Region – particularly China, Korea, Japan, and Southeast Asia– as well as to the United States and many European Union legal standards. 

Paul served with Kraft Foods for nearly two decades, joining the company after 13 years of service at the Federal Trade Commission in Washington, D.C.  There, he held a variety of management positions in the Bureau of Consumer Protection.  He also received numerous awards throughout his FTC career, culminating with his receipt in 1988 of the agency’s highest honor – the Chairman’s Award. 

In 1990, he joined Kraft Foods as Senior Counsel. He supported Kraft Foods’ large Marketing Services function for many years.  In 2005, he was named Senior Director for Global Health & Wellness Policy, and was one of the principal architects of internal policies and self-regulatory initiatives Kraft pursued in that area.  In 2007, he assumed the Regional Counsel role in Asia Pacific, where he was responsible for all legal matters, including compliance with local laws and regulations, contractual matters, legal oversight of Kraft Foods’ joint venture and licensee relationships throughout the region, and acquisition and divestiture management.

Paul is an honors graduate of the University of Maryland at College Park, and received his law degree from the Rutgers School of Law, where he served as Editor-in-Chief of its Law Journal.

EK Pang, Treasurer, B1G1 Giving

Pang Eng Khew (EK) has worked with Multi-National Corporations over 30 years. He has a wide variety of experiences and knowledge in the area of accountancy and financial management especially in the Singapore business environment.

His main career highlights include working with the Big Four Accounting Firms and guiding the financial areas of General Electric and Thomson through their Singapore operations. He has also been the financial controller in Singapore for the last 10 years.

Currently, EK works as a management consultant while serving various non-profit organisations, offering his expertise to help them manage the accounts and internal control procedures in a fully open and transparent way.

He is a member of Singapore Society of Accountants, ACCA, and Singapore Productivity Association. He also conducts courses for Society of Accountants and other organisations and has a life-long interest in productivity management.

Paul Dunn, Chairman, Buy1GIVE1 Pte Ltd

Paul Dunn is at the forefront of management and marketing action on a global basis. Australia’s leading business magazine described him in 2011 as ‘a marketing guru turned philanthropist’.

He is an engineer by training but he soon discovered people were more interesting than “things”. He began his career in Australia at Hewlett Packard where he was one of just ten people in the Australian start up of the company.

In 1974, Paul wrote some innovative software that became the basis for one of Australia’s early technological successes—Hartley Computer. Until 1980 Paul was the marketing genius behind the company growing globally to a $23 Million enterprise.

In late 1980, Paul decided that his real love was marketing AND speaking so he formed The Results Corporation. By 1992 his company had grown to a $20 million company serving 23,000 businesses. Many individuals and companies around the world credit Paul with changing their businesses and their lives.

In 1992 Paul formed Results Accountants’ Systems to focus again on Accountants in Public Practice — teaching them how to leverage their skills to create far better businesses for their clients. And by the year 2000, it was serving over 3,500 practices. 17,700 Accountants and 156,000 Small to medium Scale businesses worldwide.

In 2000, Paul sold all of his business interests to ‘retire’. But he continued speaking around the world and writing. He followed up the success of his first book, Write Right with, ‘The Firm of the Future’ written with Ronald A. Baker. It launched in 2003 is now regarded as a standard text for professional service firms.

In 2006 Paul had what he describes as a very personal experience with people impacted by the 2004 Tsunami. “It was,” he says, “my first real understanding of the power businesses have to change our lives.”

Then in late 2006 whilst conducting a large-scale mentoring program, Paul worked with Masami Sato who at the time was running a Gourmet Food business that had giving as one of its central pillars.

It was in that program that the idea of B1G1 first ‘popped’. Masami called Paul 5 days later saying she realised that if she ‘let go’ of her food business, she could create something that literally could change the way business was done. Hence the birth of B1G1.

Months later, Paul was made Chairman of the Company. He now invests all of his time and incredible energy and passion into the growth of B1G1 around the world.

He’s a frequent speaker at international events. Steve Pipe, Former UK Entrepreneur of the Year and author of Amazon 5-Star rated book ‘Stress proof your business and your Life’, put it like this in September 2011: 

"I have been booking big name professional business speakers for the last 10 years. And having spent more than £250,000 in the process I can confidently say that Paul Dunn is the best speaker I have ever seen. And it is not just his presentation style that is stunning, his content is too. I have seen his ideas and presentations transform the results of hundreds of UK businesses, including my own.

Dave Lim, Board Member, B1G1 Giving

Dave Lim has worked on all sides of the business and entrepreneurial fence: as a venture capitalist, angel investor, Silicon Valley startup team-member, and entrepreneur.

He has worked with numerous founders, CEOs and teams of innovative companies to design robust business, financial and growth plans, raise funds, drive strategic partnerships and investments.

Dave has experience in investments and guiding company growth and exit strategies, and has also worked in strategy and marketing, and in Singapore’s Central Bank as an Economist and Global Fund Manager.

Dave’s expertise spans four universities in three countries: Stanford, UC Berkeley, University of New South Wales, and University of British Columbia. He has a Masters Degree in Business and Finance, a Bachelor of Arts (Honours Economics), a diploma in Computer Science and he is a Certified Professional Marketer.

He has taught at RMIT and UNSW in Australia and consults and facilitates innovation in both large organisations and SMEs. Dave is also the founding curator of TEDxSingapore, a not-for-profit media social enterprise dedicated to Ideas Worth Spreading.

Judy Fleming, Board Member, B1G1 Giving

Judy Fleming has been a Real Estate agent for over 15 years working with HSR, Kaizer International, Jones Lang, Knight Frank and now with Orange Tee as Associate Director, winning numerous awards along the way.

Judy has also co-founded a company to design and develop advanced technology water filtration systems and related products in the field of health & wellness.

Her ability to engage and connect with others and her passion to make our world a better place have contributed to numerous not-for-profit organisations and their initiatives.

In addition to her Exco role at B1G1 Singapore, Judy is also involved with the following:

- Exco member at ONE (SINGAPORE) where she has served since 2008. She supports the Millennium Development Goals through her community activities and business.

- Exco member at Ground Up Initiative (GUI). GUI encoureges families in Singapore to create more sustainable lifestyle through active group learning activities in nature surroundings

- Judy is also an active volunteer at New Hope Community Services which is the only organization in Singapore that provides shelter for the homeless Singaporeans

You can find out much more on B1G1's Annual Report. Click here to download it.