Business Stories | 3 MIN READ

24HourWealthCoach: It’s about that Warm Fuzzy Feeling

The purpose-driven business series features a different Business for Good every Thursday to showcase their unique giving stories. We hope these stories inspire you with interesting, new and joyful ideas on how to integrate giving into your business.

Remember that warm fuzzy feeling you get every Christmas when you’ve bought an amazing gift for someone you love and simply can’t wait to see their expression as they tear open their present wrappers? This team relives that feeling 24 hours a day every time they give to projects.


Who: Jeremy Britton from 24HourWealthCoach

Where: Australia/Bali

What: “24 Hour Wealth” is the idea of working 24 hours a week, and living life for the rest of your time. Many people start a business because they want to do what they love, and often the business ends up taking all of their spare time, or sucking the passion right out of them. We help business owners to Delegate, Eliminate, Automate and Leverage, so that they can slash their working hours, increase their income and have plenty of time left over for hobbies, passions, friends, and family.

Can you give us a sense of why you decided to start giving?
I’ve been rich and I’ve been poor. I have seen the value of an entrepreneurial education versus a standard “schooling” system. I love to support those who will “run with the ball”, and those who are more likely to innovate and pay it forward.

What are your favourite project(s) to give to and why?

I love supporting the cause of education, innovation, and entrepreneurism. Much of this seems to come from emerging markets such as Africa, India & Indonesia. Necessity is the mother of innovation, and I am always amazed by crazily simple yet brilliant inventions, like the urine-powered generator, plastic bottle lights, plastic bottle air-conditioning, and the water-carrier powered phone charger. 

How would you describe the impact B1G1 has had on your company and its culture? 
B1G1 has helped to make our giving more alive, by aligning with projects that are similar to our core business, and seeing the direct impact measured in lives touched instead of dollars sent. Clients love to see the social media posts or the Gratitude Certificates and it allows everyone to have a warm fuzzy feeling :) It’s like the standard “donation” model is old and boring and sterile, but now our giving has become “living”!

What’s the best experience you’ve had through your giving activities and being a part of B1G1?
Giving to others shifts your focus away from yourself and onto others. It’s a great motivation to serve, and to perform. Clients and other business owners will often get inspired by what we do. We have had a few friends, clients or connections join B1G1 or give to our projects. B1G1 also allows us to connect with others who have a similar mindset and a similar heart to give and to serve; all of the people whom I have met through B1G1 have been amazing souls.

Does anybody in your team have an interesting Giving Story to tell? 

I traveled to Zimbabwe and met the teachers of a school we supported in Africa. We were able to give them items which they needed, a box of gifts, rather than an envelope of money. It had more of an impact and was more special to them. I loved seeing the happy faces; it’s like being a parent at Christmas.

What question would you wish that we’d asked and what would be your answer? 
How awesome are Masami and Paul? They are an amazing and truly dynamic duo. Paul has more oomph and enthusiasm than most men half his age, and is always inspiring. He is fitter than I am, and more passionate; I’d love to be like him when I grow up! Masami is the gilded saint that created this movement which is truly revolutionary. Some day soon all good charities and churches will count souls and smiles instead of dollars. And when a million people copy her idea, she will realise her own genius, but probably stay just as humble as any other saint.

If you have an interesting Giving Story to share, write to us at [email protected] to be included in the next feature!

Read about the other Purpose-Driven Businesses in this series: