What's Happening | 3 MIN READ

CAMPAIGNS: Making ‘Giving’ Personal

The power of the ‘Buy1GIVE1’ model is derived from and sustained by businesses that want to give back. And at the core of these businesses are the people who care, and the conscious communities that they are connected with. Giving through everyday business transactions is an incredible achievement.

But what about giving for not-so-everyday business activities, too?

There are special moments in business and in life that are cause for celebration and community involvement. Encouraging ‘giving’ around these moments makes them even more meaningful. There are so many ways to weave business giving and personal giving together, and doing so has never been easier.

And the new B1G1 Campaigns feature adds significantly to what can be done.

Birthday Campaign Idea

Giving Campaign for Birthday Celebration

Now, B1G1 Members can engage their networks in contributing towards the causes that resonate with them most. Used wisely, it can increase the reach of business giving exponentially around the world and bring networks closer together.

All you need to do is just choose the causes to embed on your business (and/or personal) websites. Then anyone who visits the webpage can give to those projects in support of whatever occasion you are promoting.

Take this example from a B1G1 Business for Good UK based HR agency Satori & CO.

Satori & Co.’s Simon Poulton is planning to compete in Vietnam’s upcoming Ironman competition in May. This involves a grueling 70.3 miles of cycling, running and swimming in the ocean.

This is an extremely high-impact event and Simon has made the impact even greater by inviting the Satori & Co. community to give and show support for his upcoming personal challenge.

Satori & Co. Campaign

Satori & Co. Ironman Campaign

Simon has chosen causes in Vietnam, Indonesia, Kenya and India, with projects varying from educational and medical access, to saving endangered Orang Utans. Real people (or rather primates in this case) are able to receive life-changing support as a direct result.

Employee birthdays, business anniversaries, and other milestones are all great reasons to give. And even if you don’t have any special occasions around the corner, giving can be an occasion in itself.

Take this upcoming Monday, April 25th as an example.

That will be the one-year anniversary of the 7.8 magnitude earthquake that struck Nepal and decimated the quality of life for so many people.

The Nepalese people still need support, and embedding a ‘Nepal Giving Campaign’ on your website is a wonderful way to help spread awareness and rebuild a nation.

We’ll have a full story and video on this next week. You can see our own campaign right here that anyone can use to give. It’s interactive, so click away…

We certainly don’t mind if you copy it! In fact, go for it …. it’s a great way to try out the new feature, to show your own concern and to build awareness and bonding amongst your community.

Please email us at [email protected] with any comments, questions or concerns.

About Tracy Oppenheimer

Tracy joined B1G1 at the beginning of 2016 to oversee creative content, and produce videos to showcase the amazing things B1G1 & its partners are doing. She shoots and edits, but is first and foremost a storyteller. So she'll also be writing, handling social media, and making it impossible for you not to want to get more involved!