Business Stories | 2 MIN READ

Cura Integrative Medicine: Healthier Lives, Healthier World

The purpose-driven business series features a different Business for Good every Thursday to showcase their unique giving stories. We hope these stories inspire you with interesting, new and joyful ideas on how to integrate giving into your business.

From giving seeds, to saying thank you, everything this business does creates small ripples of change for a better future.

Introducing…Cura Integrative Medicine!


Who: Shannon Burford from Cura Integrative Medicine

Where: Perth, Australia

What: Integrative Medicine and Naturopathy


Can you give us a sense of why you decided to start giving?

I wanted to help people live a healthier life naturally and at a greater intensity than they thought possible.

What are your favorite project(s) to give to and why?

 Children’s health, food, and anything that helps people become healthier. I believe that if we build the health and well-being of children at a young age, we can set them up for a healthier future. If we also empower and educate them of the importance of a healthy diet and lifestyle, this too can ripple throughout their life ahead.

How would you describe the impact B1G1 has had on your company and its culture? 

Huge impact to help me give daily and start impacting globally now rather than later. Before B1G1, I dreamed of opening a clinic in Cambodia for giving, but now I can already start giving back before I raise enough capital to make the bigger project happen.


Thank you card received from a patient

Funny that it’s a well-known fact that giving is paramount but still seems to be a secret of successful businesses. The more you give, the more you get back, and too many businesses have not fully embraced giving into their strategy for growth.

What’s the best experience you’ve had through your giving activities and being a part of B1G1?

Seeing patients respond when they hear that they have been a part of something bigger. I send every patient a thank you card with a B1G1 little card explaining that they helped give.

Patients give me lots of things and it really relates to the circle of giving. Bags of lemons, fresh herbs from their garden, and of course lots of smiles and verbal “thank you’s.” Quite a few thank you cards coming back to me surprises me when actually I am saying thank you to them for helping me help others :)


If you have an interesting Giving Story to share, write to us at [email protected] to be included in the next feature!

Read about the other Purpose-Driven Businesses in this series: