The spotlight was on Buy1GIVE1 founder Masami Sato when brand builder Oliver Russell recently interviewed her as one of the site’s selected ‘Change Makers’. They discussed Sato’s challenges, triumphs and trends in giving:
“We’re seeing more and more businesses talking about giving back and the causes they support, so this trend will probably grow steadily. I feel the international CSR direction will either grow or fall directed by the desire of the public—everyday people like us.
I think the more important factor is the rise of the “desire to care and give” among the general public. If more of us wanted to do business with companies that cared in the way we cared, more businesses will start putting higher priority in doing good.“
You can read the full interview here.