You see it every day, pretty much everywhere. People lined up for their morning ‘shot’ of coffee to give them that all-important ‘lift’ for the day.
And the latest stats suggest that a staggering 2 Billion cups of coffee are drank every day. Yikes, that’s a lot of caffeine!
But here’s a trailblazer in Puhoi, New Zealand named Darryll Hollamby. He runs Puhoi Coffee, a boutique roaster of great beans.
And Darryll’s coffee boasts more than wonderful flavour now. It gives. And you get it in a heartbeat in at least two ways
When you get Darryll’s card:
and you turn it over:
You get it instantly once you’ve stopped trying to find the bean with the face (look on the bottom row about 40 % of the way along from the left-hand side): a child in Ethiopa gets access to clean water.
The coffee-drinkers get a ‘hit’ and kids get water. Pretty cool. You can see more on the Puhoi Coffee page athttp://www.facebook.com/pages/Puhoi-Coffee/116557551695647
And Puhoi only has a population of 1000 people — so they might like you to visit that page and at least give them a ‘YEAH, well done! Thank you for setting the trend’. Starbucks here we come.