2. Embed Giving into Your Business
Giving stories make it easy for you to say ‘every time we do this, we make sure something great happens in our world’. You’ll be able to link the things you do in your business to specific impacts you want to create in the world.
Bonus: Your Giving Story doesn’t have to be sales related. It could be linked to anything at all – when you send an email, when your team has a meeting, or even when a team member celebrates a birthday!