by Masami Sato Apr 26, 2017
Still in its infancy, social enterprise as an industry is quickly moving from a slow crawl to a giant leap. The commercial world is starting to pay attention with success stories like ThankYou Group, Toms and Warby Parker leading the way and inspiring others to step... 
by Masami Sato Jan 3, 2017
16 Ways to See 21 Million Smiles Perhaps for you, 2016 seemed to pass so quickly. To me, it feels like it ended just as it started. To us in the B1G1 Community, 2016 was full of great records and exciting new activities. Here are some key highlights: More than 500 new... 
by Masami Sato Nov 2, 2016
When asking whether the Buy One Give One model of business giving really helps to improve lives, it might help to follow it with another question. Whose lives are we aiming to improve? The giving model of Buy One Give One (B1G1) may appear to be all one sided –... 
by Masami Sato Aug 23, 2016
The following is an excerpt from Buy1GIVE1 Founder Masami Sato’s latest book, Giving Business. It’s available for sale on Amazon. We know that giving creates happiness and abundance. However, it can also have negative consequences if it’s not done properly. A mother... 
by Masami Sato Aug 10, 2016
There’s an experiment that measures children’s happiness when they are given a treat, and when they have the opportunity to give that treat to another child. But there seems to be a disconnect between the results of this experiment, and how we’ve acted on this... 
by Masami Sato Jan 31, 2012
“Open Wide.” If that got you thinking about a visit to the dentist, 10 out of 10. I had a visit not to one dentist but to a very large group of them over the weekend in Newcastle, UK at the weirdly out-of-the-box named ‘Marketing Pirates of Dentistry’ Conference...