Business Stories

Thought Leaders: Mindset of Abundance

Thought Leaders

The Purpose-driven Business Series features a different Business for Good to showcase their unique giving stories. We hope these stories inspire you with interesting, new and joyful ideas on how to integrate giving into your business.

Consider a ‘tribe’ of more than 150 experts delivering big impacts in the world, it’s often tough to coordinate and build a strong team spirit. Today’s featured business found a unique way of bonding while making a difference…through a mixture of play, penalties, purpose and encouraging a mindset of abundance.

Introducing…Thought Leaders!

Who: Col Fink from Thought Leaders Business School (under Peter Cook)

Where: Australia

What:  We help experts commercialise their thinking.

Can you give us a sense of why you decided to start giving?
In our tribe, we actively choose to adopt a mindset of abundance, which means we’re not operating out of fear or scarcity. We find this a very useful tool to succeed. We’re keenly aware, of course, that we’re enormously privileged to have been born where we were born with the opportunities that were provided to us, and we’d like to help others in situations less fortunate than ours to live a life of abundance as well.

What are your favourite project(s) to give to and why?
We choose to support educational projects. We believe that knowledge, insight and understanding are the keys to improving the wellbeing of humanity and the planet, so we direct our support towards those projects that further the growth of minds across the globe.

How would you describe the impact B1G1 has had on your company and its culture?

B1G1 gives each member of our tribe an opportunity to feel like they, individually, have made a difference. Rather than feeling like a cog in a wheel, each person feels like they’ve really made a difference to the state of the planet. We play games with financial penalties for ‘failure’ that then get donated to charity.

What’s the best experience you’ve had through your giving activities and being a part of B1G1?
Seeing pictures of the water tanks we helped purchase for a school in Tanzania in action, providing drinking water and helping to grow food for the students and teachers.


If you have an interesting Giving Story to share, write to us at [email protected] to be included in the next feature!

Read about the other Purpose-Driven Businesses in this series:

B1G1 Business For Good
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