People behind B1G1


 Meet some of the team and board members of B1G1.


Masami Sato, Founder

Masami Sato was born in Japan yet her desire to expand her horizons took her on a journey of exploration travelling throughout the world.

Her way of travelling was about connecting with people to gain insights and understandings of different cultures, lifestyles and environment. In the past 16 years, she has lived in Canada, Guatemala, New Zealand, Australia and Singapore and travelled to more than 30 countries in 5 continents.

Though originally educated to become an architect in Japan, her career has followed her diverse talent and extensive interests having been a teacher, a translator, an entrepreneur and a natural food chef (and a farmer!). Since 2001, she has co-founded and run commercial enterprises aiming to transform the way businesses are operated today.

And by taking a completely new look at the power of connection and business giving, she founded B1G1 in 2007—to create a world that’s full of giving. B1G1 now works with more than 800 businesses globally supporting projects in 30+ countries.

She is also an author of two books, ‘JOY - The gift of acceptance, trust and love’ and ‘ONE - Sharing the joy of giving’. And being around her is always inspiring — she has an uncanny ability to get you to look at things through a wonderful, inspiring lens every time.


Paul Petrucceli, Vice President, B1G1 Giving

Paul Petruccelli recently retired as the Vice President and Chief Counsel of Kraft Foods in Asia Pacific.  A seasoned business lawyer, with 20 years of in-house experience at the world’s second-largest packaged food company, he is pragmatic and business-savvy and possesses broad exposure within the Asia Pacific Region – particularly China, Korea, Japan, and Southeast Asia– as well as to the United States and many European Union legal standards. 

Paul served with Kraft Foods for nearly two decades, joining the company after 13 years of service at the Federal Trade Commission in Washington, D.C.  There, he held a variety of management positions in the Bureau of Consumer Protection.  He also received numerous awards throughout his FTC career, culminating with his receipt in 1988 of the agency’s highest honor – the Chairman’s Award. 

In 1990, he joined Kraft Foods as Senior Counsel. He supported Kraft Foods’ large Marketing Services function for many years.  In 2005, he was named Senior Director for Global Health & Wellness Policy, and was one of the principal architects of internal policies and self-regulatory initiatives Kraft pursued in that area.  In 2007, he assumed the Regional Counsel role in Asia Pacific, where he was responsible for all legal matters, including compliance with local laws and regulations, contractual matters, legal oversight of Kraft Foods’ joint venture and licensee relationships throughout the region, and acquisition and divestiture management.

Paul is an honors graduate of the University of Maryland at College Park, and received his law degree from the Rutgers School of Law, where he served as Editor-in-Chief of its Law Journal. And, most importantly, with all that legal insight behind him, he has one of the driest senses of humour you've ever come across too.


EK Pang, Treasurer, B1G1 Giving

Pang Eng Khew (EK) has worked with Multi-National Corporations over 30 years. He has a wide variety of experiences and knowledge in the area of accountancy and financial management especially in the Singapore business environment.

His main career highlights include working with the Big Four Accounting Firms and guiding the financial areas of General Electric and Thomson through their Singapore operations. He has also been the financial controller in Singapore for the last 10 years.

Currently, EK works as a management consultant while serving various non-profit organisations, offering his expertise to help them manage the accounts and internal control procedures in a fully open and transparent way.

He is a member of Singapore Society of Accountants, ACCA, and Singapore Productivity Association. He also conducts courses for Society of Accountants and other organisations and has a life-long interest in productivity management.

EK is eveything you'd want an accountant to be. He is fanatical about detail, detail, detail. Which makes it fun to be around when he and Paul Dunn get together.


Paul Dunn, Chairman, Buy1GIVE1 Pte Ltd

Paul Dunn is at the forefront of management and marketing action on a global basis. Australia’s leading business magazine described him in 2011 as ‘a marketing guru turned philanthropist’.

He is an engineer by training but he soon discovered people were more interesting than “things”. He began his career in Australia at Hewlett Packard where he was one of just ten people in the Australian start up of the company.

In 1974, Paul wrote some innovative software that became the basis for one of Australia’s early technological successes—Hartley Computer. Until 1980 Paul was the marketing genius behind the company growing globally to a $23 Million enterprise.

In late 1980, Paul decided that his real love was marketing AND speaking so he formed The Results Corporation. By 1992 his company had grown to a $20 million company serving 23,000 businesses. Many individuals and companies around the world credit Paul with changing their businesses and their lives.

In 1992 Paul formed Results Accountants’ Systems to focus again on Accountants in Public Practice — teaching them how to leverage their skills to create far better businesses for their clients. And by the year 2000, it was serving over 3,500 practices. 17,700 Accountants and 156,000 Small to medium Scale businesses worldwide.

In 2000, Paul sold all of his business interests to ‘retire’. But he continued speaking around the world and writing. He followed up the success of his first book, Write Right with, ‘The Firm of the Future’ written with Ronald A. Baker. It launched in 2003 is now regarded as a standard text for professional service firms.

In 2006 Paul had what he describes as a very personal experience with people impacted by the 2004 Tsunami. “It was,” he says, “my first real understanding of the power businesses have to change our lives.”

Paul has been involved in B1G1 since 2007 and now invests all of his time, energy and passion into the growth of the initiative around the world. He used to have a quote on his desk that said, "Trying to be as good as my dog thinks I am." Trouble is, he had it even when he had no dog!


Dave Lim, Board Member, B1G1 Giving

Dave Lim has worked on all sides of the business and entrepreneurial fence: as a venture capitalist, angel investor, Silicon Valley startup team-member, and entrepreneur.

He has worked with numerous founders, CEOs and teams of innovative companies to design robust business, financial and growth plans, raise funds, drive strategic partnerships and investments.

Dave has experience in investments and guiding company growth and exit strategies, and has also worked in strategy and marketing, and in Singapore’s Central Bank as an Economist and Global Fund Manager.

Dave’s expertise spans four universities in three countries: Stanford, UC Berkeley, University of New South Wales, and University of British Columbia. He has a Masters Degree in Business and Finance, a Bachelor of Arts (Honours Economics), a diploma in Computer Science and he is a Certified Professional Marketer.

He has taught at RMIT and UNSW in Australia and consults and facilitates innovation in both large organisations and SMEs. Dave is also the founding curator of TEDxSingapore, a not-for-profit media social enterprise dedicated to Ideas Worth Spreading. In the past few years, Dave has frentetically inspired more Soical Innovation than most anyone else in Singapore.

Today, Dave is heading Global Partnerships, Community and New Initiatives at Earth Hour Global Headquarters. Earth Hour is an initiative organised by WWF and is the largest and most influential environmental movement in the world.


Judy Fleming, Board Member, B1G1 Giving

Judy Fleming has been a Real Estate agent for over 15 years working with HSR, Kaizer International, Jones Lang, Knight Frank and now with Orange Tee as Associate Director, winning numerous awards along the way.

Judy has also co-founded a company to design and develop advanced technology water filtration systems and related products in the field of health & wellness.

Her ability to engage and connect with others and her passion to make our world a better place have contributed to numerous not-for-profit organisations and their initiatives.

In addition to her Exco role at B1G1 Singapore, Judy is also involved with the following:

- Exco member at ONE (SINGAPORE) where she has served since 2008. She supports the Millennium Development Goals through her community activities and business.

- Exco member at Ground Up Initiative (GUI). GUI encoureges families in Singapore to create more sustainable lifestyle through active group learning activities in nature surroundings

- Judy is also an active volunteer at New Hope Community Services which is the only organization in Singapore that provides shelter for the homeless Singaporeans


Tamaki Tanaka Ling, Board Member, B1G1 Giving

Tamaki Tanaka-Ling (we call her Mickey) is a management consultant specialized in marketing and strategy. She has hands-on product management experience with both luxury and mass brands, including Parfums Christian Dior, Procter & Gamble, and Johnson & Johnson.  She also has strategic management experience with Accenture (strategy group) and Novartis Consumer Health.  While in the U.S., she has worked on branding projects with Prophet Brand Strategy based in San Francisco.

Mickey has been very much involved in all aspects of marketing, including product development, concept development, promotion planning and implementation, training development, and market research.  In the strategy development area, her competencies include market entry strategy, channel strategy, pricing analysis, value chain analysis, sales and marketing process development, and branding strategy.

She is currently working as a freelance consultant for corporate training, market entry strategy, retail branding strategy, marketing communication, etc.  She has been also involved in lectures and course development for undergraduate marketing classes at NUS and SIM.

Mickey has earned an MBA at Northwestern University in US, and a BS in International Politics at Aoyama Gakuin University in Japan. 

Mickey is so much fun to be around too (even when she's into her favourite serious pieces of strategy). She brings a refreshing and inspiring 'can do' to so much of what we do at B1G1.


Elvin Monica, B1G1 Team Member

Elvin Monica is one of the longest-serving Members of the B1G1 team. She (yes, 'Elvin' is a 'she') joined B1G1 soon after B1G1 moved to Singapore and so she's handled many, many cross-functional areas in that time.

Currently, Elvin specialises in the Worthy Cause area and, thank Goodness, in handling all the accounts and the complex task of making sure that 100% of the funds that come in to B1G1 GIVING are distributed to the projects nominated by the B1G1 members and partners.


Hashima Hassim, B1G1 Team Member

Hashima Hassim is one of the newer team members — she is on what we call the 'Client Delight Team'. So that's a far way from her previous job in a leading bank in Singapore.

But delight is what she brings in a number of ways — she's delightful to work with and spends each day working with and delighting B1G1 clients around the world.



Ted Schellenberg, B1G1 Editor

We feel really thrilled to have Ted contributing so much to the 'connection' that's central to B1G1.

Ted's Canadian, he's been a writer and a broadcaster for over 25 years and he has an uncanny ability to interview people in such a way that they feel GREAT after it. And that feeling shows through in all of Ted's writing.



Pravin Sawant, Technical Team Leader

Pravin Sawant who manages B1G1's system development projects under our IT Partner, Eluminous Technologies, is regarded as a gentle guru. He's the man who leads B1G1's always on-going system development work working closely with the operation team.

One of the things that's most impressive too about Pravin is his commitment to giving — we all well remember when a new version of a B1G1 site was launched how Pravin was the first one to use it with REAL money to help a project in his native India.



Singapore Management University (SMU), Interns and Project Partners

Singapore Management University (SMU) Professors and students in the SIS Faculty. Although not employed by B1G1, they thoroughly deserve a collective mention as team members. Led by Dean Stephen Miller and Prof Benjamin Gan plus many other profs who are seconded onto 6-monthly projects, SMU students develop cutting-edge projects for us, many of which make it to the development team in full-scale versions. They contribute hugely to the on-going development.

More than 50 students from SMU have been involved in the projects with B1G1 in the past 3 years and helped add many new innovations.



You can find out much more on B1G1's Annual Report. Click here to download it.