Interview with Simon Sinek

Starting with WHY

Simon Sinek has truly inspired us here at B1G1.

His insightful TEDx talk and his ‘Start with WHY’ book are, I’m certain, destined to become classics. And we want all B1G1 Businesses to listen to what Simon says.

Just consider some of these quotes to understand the keys to Simon’s insights:


  • “The goal is not to do business with everyone who needs what you have;
 it’s to do business with those who believe what you believe.”
  • “The goal is not to do hire people who need a job; 
it’s to hire people who believe what you believe.”
  • “When we communicate from the outside in: people can understand vast amounts of information, but it doesn’t drive decision-making.”
  • “When you talk about what you believe then you will 
attract those who believe what you believe.”
  • “People don’t buy what you do; they buy WHY you do what you do.”
  • “People don’t buy what you do; they buy what you stand for.”


You get the drift I’m sure. But watch the TEDx talk and get the book to REALLY get it. And now there’s a new resource for you too — my interview this week with Simon. It’s a great piece in which we cover off so many things. Things like:

  • Why he consults to the top military people in the US
  • Why WHY is so crucial in everything
  • How he found his WHY
  • How you find yours
  • Why Simon has new-found respect for Microsoft
  • His marvelous Red Hat analogy
  • His own giving back


People who've listened already tell me it’s an inspiring interview that adds a lot to all the other resources. You can listen to the entire 28-minute interview right here (just be patient for it to stream):

As you’ll hear at the end of the interview, Simon says some great things about being a part of B1G1 too. And that leads me to our own 'why' here at B1G1.

What gets me up in the morning (our ‘why’ if you like) is this: Giving your business the power to change our lives.

If that sounds like a cool thing to share, come join us. I believe you’ll love it.