Finding Better Ways to Give

Finding Better Ways to Give

Last September, after B1G1 Chairman Paul Dunn finished a presentation to a group of business people on the island of Jersey in the UK, his host offered to drive him to the airport. Along the way, Luke Smith of Purpose said to Paul: “You know, I’ve been thinking. How would it be if, in addition to our 'normal’ giving on B1G1, every time we sent an email, a child got access to water for a day?

Paul Dunn stopped dead in his tracks. “Luke, that is a HUGE idea,” he said. “It would be awesome. I’m implementing it right now!” (Read more about how this works on Paul’s B1G1 blog)

Luke and his team at Purpose have now really ‘got’ the B1G1 giving habit. “At the end of every month, my team tell me how many emails they’ve sent,” he told us, “I aggregate them, and we send a contribution based on that number.”

The B1G1 message really hit home with us. We have a young environment at our office, and we’re all socially connected. We know that you can make a difference in the world even though you’re a small company.

Purpose started in 1996 as a traditional accountancy practice in Jersey, and Luke took over in 2011. Since then, the firm has been on doing more than just tax returns; they spend much of their time providing business advice and acting as an outsource finance director for companies. And as a result, they’ve doubled in size over the past 18 months.

The Purpose team has been sharing much of that good fortune with great projects on B1G1. The company has a nice way of selecting where their contributions go, too. Luke explains how it works: “When we take a customer on, we send them information about B1G1 right away. Then we try to tie our contribution into the client’s business or their situation.”

Let me give you a few examples. If we’re providing financial advice to a family, we support another family through B1G1 that’s trying to create their own income and prosperity. We have an IT company for a client, so we provide computer education for children in India. We were working with a woman who was divorcing, and we thought it would be nice to support another woman in similar circumstances, again through B1G1, who was also going through a break up.”

It’s a great concept, and illustrates really well the great flexibility and connection possibilities with B1G1. “It’s nice to be working in this great part of our world here in Jersey yet also part of something more,” Luke says. “It feels good to be contributing to what B1G1 is creating globally.”