What B1G1 stands for


In 2007 a small, dedicated team set out to do something that had never been done before.


It was (and still is) to provide the systems, structure and inspiration to turn our world into a world full of giving and to create a much happier world as a direct result. B1G1 gives businesses and individuals the power to change our lives.

B1G1 moves giving from an ad-hoc, event-driven model to a very specific transaction-based giving model — a world where every transaction gives back and makes a difference.


It means that giving becomes an effortless habit, changing our lives and making a difference every second, every day and in every way.


So now B1G1 brings the power, resonance and ‘connected-ness’ of Transaction-based Giving and Impact-based Giving to our lives and to small-to-medium-scale enterprises (SMEs) that form the backbone of every economy.


Buy1GIVE1 and B1G1 Giving:


B1G1's operations are structured to provide maximum transparency and effectiveness:


Buy1GIVE1 is a social enterprise established in 2007 (headquartered in Singapore). It supports, inspires and educates businesses globally.


B1G1 Giving is a Not-for-Profit Society registered and regulated in Singapore. It supports many other charity organisations around the world to create sustainable contribution models.


100% of contributions made by B1G1 Businesses are passed directly to the Worthy Cause organisations through B1G1 Giving. B1G1 takes nothing from the contributions nor does it receive funds from charities in any way for the services it provides.




People behind B1G1



Masami Sato, Founder


Masami Sato was born in Japan yet her desire to expand her horizons took her on a journey of exploration travelling throughout the world.


Her way of travelling was about connecting with people to gain insights and understandings of different cultures, lifestyles and environment. In the past 16 years, she has lived in Canada, Guatemala, New Zealand, Australia and Singapore and travelled to more than 25 countries in 5 continents.


Though originally educated to become an architect in Japan, her career has followed her diverse talent and extensive interests having been a teacher, a translator, an entrepreneur and a natural food chef (and a farmer!). Since 2001, she has co-founded and run commercial enterprises aiming to transform the way businesses are operated today.


And by taking a completely new look at the power of connection and business giving, she founded B1G1 in 2007—to create a world that’s full of giving. B1G1 now works with more than 400 businesses in 14 countries and lists over 600 projects in 29 countries.


She is also an author of two books, ‘JOY - The gift of acceptance, trust and love’ and ‘ONE - Sharing the joy of giving’.



Paul Petrucceli, Vice President, B1G1 Giving


Paul Petruccelli recently retired as the Vice President and Chief Counsel of Kraft Foods in Asia Pacific. 


Paul served with Kraft Foods for nearly two decades, joining the company after 13 years of service at the Federal Trade Commission in Washington, D.C.  There, he held a variety of management positions in the Bureau of Consumer Protection.  He also received numerous awards throughout his FTC career, culminating with his receipt in 1988 of the agency’s highest honor – the Chairman’s Award. 


In 1990, he joined Kraft Foods as Senior Counsel. He supported Kraft Foods’ large Marketing Services function for many years.  In 2005, he was named Senior Director for Global Health & Wellness Policy, and was one of the principal architects of internal policies and self-regulatory initiatives Kraft pursued in that area.  In 2007, he assumed the Regional Counsel role in Asia Pacific, where he was responsible for all legal matters, including compliance with local laws and regulations, contractual matters, legal oversight of Kraft Foods’ joint venture and licensee relationships throughout the region, and acquisition and divestiture management.


Paul is an honors graduate of the University of Maryland at College Park, and received his law degree from the Rutgers School of Law, where he served as Editor-in-Chief of its Law Journal.



EK Pang, Treasurer, B1G1 Giving


Pang Eng Khew (EK) has worked with Multi-National Corporations over 30 years. He has a wide variety of experiences and knowledge in the area of accountancy and financial management especially in the Singapore business environment.


His main career highlights include working with the Big Four Accounting Firms and guiding the financial areas of General Electric and Thomson through their Singapore operations. He has also been the financial controller in Singapore for the last 10 years.


Currently, EK works as a management consultant while serving various non-profit organisations, offering his expertise to help them manage the accounts and internal control procedures in a fully open and transparent way.


He is a member of Singapore Society of Accountants, ACCA, and Singapore Productivity Association. He also conducts courses for Society of Accountants and other organisations and has a life-long interest in productivity management.



Paul Dunn, Chairman, Buy1GIVE1 Pte Ltd


Paul Dunn is at the forefront of management and marketing action on a global basis.


He is an engineer by training but he soon discovered people were more interesting than “things”. He began his career in Australia at Hewlett Packard where he was one of just ten people in the Australian start up of the company.


In 1974, Paul wrote some innovative software that became the basis for one of Australia’s early technological successes—Hartley Computer. Until 1980 Paul was the marketing genius behind the company growing globally to a $23 Million enterprise. In late 1980, Paul decided that his real love was marketing AND speaking so he formed The Results Corporation. By 1992 his company had grown to a $20 million company serving 23,000 businesses.


In 1992 Paul formed Results Accountants’ Systems to focus again on Accountants in Public Practice and by the year 2000, it was serving over 3,500 practices. 17,700 Accountants and 156,000 Small to medium Scale businesses worldwide.


In 2000, Paul sold all of his business interests to ‘retire’. But he continued speaking around the world and writing. He followed up the success of his first book, Write Right with, ‘The Firm of the Future’ written with Ronald A. Baker. It launched in 2003 is now regarded as a standard text for professional service firms.


In 2006, Paul had what he describes as a very personal experience with people impacted by the 2004 Tsunami. “It was,” he says, “my first real understanding of the power businesses have to change our lives.”


He has been the chairman of B1G1 since 2007 and has been inspiring many businesses to join the initiative.



Dave Lim, Board Member, B1G1 Giving


Dave Lim has worked on all sides of the business and entrepreneurial fence: as a venture capitalist, angel investor, Silicon Valley startup team-member, and entrepreneur.


He has worked with numerous founders, CEOs and teams of innovative companies to design robust business, financial and growth plans, raise funds, drive strategic partnerships and investments.


Dave has experience in investments and guiding company growth and exit strategies, and has also worked in strategy and marketing, and in Singapore’s Central Bank as an Economist and Global Fund Manager.


Dave’s expertise spans four universities in three countries: Stanford, UC Berkeley, University of New South Wales, and University of British Columbia. He has a Masters Degree in Business and Finance, a Bachelor of Arts (Honours Economics), a diploma in Computer Science and he is a Certified Professional Marketer.


He has taught at RMIT and UNSW in Australia and consults and facilitates innovation in both large organisations and SMEs. Dave is also the founding curator of TEDxSingapore, a not-for-profit media social enterprise dedicated to Ideas Worth Spreading.



Judy Fleming, Board Member, B1G1 Giving


Judy Fleming has been a Real Estate agent for over 15 years working with HSR, Kaizer International, Jones Lang, Knight Frank and now with Orange Tee as Associate Director, winning numerous awards along the way.


Judy has also co-founded a company to design and develop advanced technology water filtration systems and related products in the field of health & wellness.


Her ability to engage and connect with others and her passion to make our world a better place have contributed to numerous not-for-profit organisations and their initiatives.


In addition to her Exco role at B1G1 Singapore, Judy is also involved with a various NGOs that are making a difference.





You can find out much more on B1G1's Annual Report. Click here to download it.



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