Insights | 2 MIN READ

150 Million Smiles Around the World

B1G1 150 Million Impacts


This week, we are celebrating B1G1’s 11th anniversary.

It’s such a great feeling. We think of all the special people from amazing businesses who chose to be part of this giving movement along the way….

What an incredible journey.

And amazingly, we just hit our awaited milestone during this Joy of Giving Week: 150 million giving impacts.

First, let me share this lovely video message from many of the causes you’ve supported through B1G1. You’ll be transported into the world of B1G1 in these two minutes.


It took us 10 years to get to the first 100 million impacts. We were so excited that we hit 100 million impacts last year – our tenth year of operation.

And it’s amazing that it has taken only 15 months to create the additional 50 million impacts. It seems like there is a huge current, a tide, a movement emerging with strength; small businesses coming together to make a massive impact in the world.

And the most important thing to remember is not that we are creating more impacts but the real human beings behind these amazing things happening right around the world.

We want every B1G1 member to really understand the impact of their giving, imagining the moments when the recipients of support become empowered to live with greater hopes and aspirations. We can celebrate when those who received greater opportunities become the givers themselves.

The implication of your small giving can be massive. That cannot even be measured. It’s priceless.



It’s been great celebrating our 11th anniversary with you. If you have done any giving this week we will be planting a tree for your giving (and the offer is still running until the end of Saturday this week).

Together, we can plant and grow many more trees. And with our giving, we can sow new seeds for spreading greater sense of generosity in the world.


We look forward to celebrating the next amazing 11 years with you.

Are you part of this movement yet?

About Masami Sato

Masami is the founder and CEO of B1G1. Despite being small, she is the guiding light behind almost every project in B1G1, from IT design to project management to guiding the culture! She is also one of the most humble and inspiring people you’ll ever meet.

B1G1 Business For Good
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