Relationships That Encourage Giving

Relationships That Encourage Giving

Ian Berry is a maverick thinker who has been inspiring business leaders for years in Australia and around the world. “I have long said that job satisfaction and employee engagement are outcomes of how we see people, and how we treat them. These outcomes should not be driving us. Treating people as they expect to be treated should be driving us. The key to satisfaction in roles is relationships.”

By developing these relationships, Ian’s company – Changing What's Normal – helps clients thrive on the challenges of change. Tapping into the science of quantum leaps, (small direct jumps from here to there), he shows people how to make small yet significant changes regarding ‘why’ and ‘how’ they work.

“I'm proud to be a lifetime partner of B1G1,” Ian told us. “Since I joined this revolution in giving back in April 2010, the number of giving impacts has grown from under a million to 50 million!

Most people's contributions, like mine, are small. But the significance of ‘small’ lies in the fact that when a lot of people do a little, anything can be changed for the better.”

Again, we see the importance of developing those relationships. Imagine giving people in need nourishing meals, providing life-giving water to people who don't have access to it, getting medical supplies to people who can't afford them. There is simply no limit to the impacts you can make through B1G1 and Changing What’s Normal.

Ian has a favourite story that illustrates the process. “When I was a boy, my grandmother used to make quilts. She’d make a little piece and then another piece, and eventually she’d stitch it all together. I believe this is the way the B1G1 has been able to make such a wonderful impact on people in need around the world. We all provide our piece of the quilt, our piece of the puzzle, to make a difference as a whole.”

Often the journey begins with people reading Ian Berry’s Changing What's Normal book, a seminal work in the fields of personal, relationship, and organisational change. Every time someone buys the book, 12 families in need receive three nourishing meals.

“Without nourishment no one can thrive on the challenges of change,” Ian is quick to point out. “Our partnership with B1G1 inspires our clients to begin their own journey of making small changes that have big impacts. ‘Buy the book’ we tell them, or join the B1G1 revolution yourself. You just have to link the sale of a product or service to a cause that matters to you and give a little bit from every transaction.”

In other words, become a business partner with B1G1 and start ‘changing what’s normal’!